Our Partners & Innovations

Here we recognise those that believe in us & found a common ground to embark on a path with a shared vision. We continue to discover new possibilities, not to disrupt, but simply to celebrate wonder & paint new hues of experiences.

Chiang Mai University [CMU]

Food Innovation & Packaging Centre [FIN]

CMU is among the top 3 universities in Thailand, under which FIN signed an MOU with ASMR in 2026, with FIN responsible for advance development technologies & research, and ASMR as the business team to bring the new products to the world.

Together, we launch the very 1st Makwaen massage oil (via supercritical CO₂) in the world. It's been a long-time coming for Thai spices to innovate with a new flavour beyond the conventional lemongrass. Makwaen, a Thai pepper, will refresh interests in the globally famous Thai Massage & Wellness, via an authentic ancient spice transformed into a sensory experience of Thai culture.

Open to try a Makwaen oil body massage now?

GoodSalt

Endorsed by Singapore Heart Foundation

Invented by the late Dr. Heikki Karppanen, a professor of pharmacology at the University of Helsinki in Finland, GoodSalt has 43% less sodium, and an officially recognised heart-healthy alternative endorsed by the Singapore Heart Foundation. It achieves a salty taste by blending natural minerals like potassium, magnesium, lysine, and iodine.

Alchemy Fibre™ (Patented, Plant-based)

Lower glycemic index (GI) of Carbohydrates

Eating white rice regularly had been found to increase diabetes risk by 11%, even more than sugared drinks. Thankfully, ASMR rice uses Alchemy Fibre.

The natural blend of corn, peas, tapioca & other plants reduces high-GI refined carbs. like the Asian-staple - white rice, by creating a gel-like barrier so it digest as slowly as brown rice. This curbs hunger & excess calorie intake, helping to prevent diabetes. Gluten-free, with 10 times more fibre than plain rice, & prebiotics, it also promotes gut health & immunity.